Strategy Station
Reach Ready to Buy Prospects on TikTok
If you’re not already on TikTok you’re missing out on a huge marketing opportunity. With over a billion active users this app is a goldmine for businesses looking to reach fresh customers. But how do you find ready to buy prospects in a sea of cat videos? Here are some tips to help you catch the attention of the right audience:
Tip #1: Know Your Audience Like the Back of Your Hand
To be successful on TikTok you really need to understand who your audience is and what they want. If you haven’t already, spend some time researching the platform to figure out who’s using it and what kind of content is highly popular. This info will help you create a targeted strategy that speaks directly to your perfect customers.
For example, if you’re selling street wear for men, you should create videos featuring men working out, playing sports or going for a run while wearing your gear. Your audience will eat this up and it will keep them more engaged with your brand.
Tip #2: Embrace the Power of Hashtags
Hashtags are the bread and butter for TikTok. They help viewers find content that interests them and allow businesses to reach out to desired audiences. But don’t just use any hashtag that comes to mind, you have to be smart about it.
Firstly, research the hashtags that are trending in your industry or niche. Secondly, create your own custom/branded hashtag to make it easier for users to find your content. Lastly, use a mix of both popular and niche specific hashtags to ensure your videos are being watched by the right people.
Tip #3: Partner Up With TikTok Influencers
Do you know who are the new celebrities of the modern digital age? You guessed right – it’s TikTok influencers! Partnering up with them can be a great way of reaching large audiences. Find influencers who align with your brand image and collaborate with them on sponsored posts or branded campaigns.
For example, if you’re selling skincare products you can partner up with a beauty influencer who already has a large following and has content around skincare. This way you’ll gain exposure to a new audience that’s already interested in what you’re selling.
Tip #4: Use TikTok Ads
If you’re serious about reaching ready to buy prospects, TikTok ads are a must-must. With a variety of ad formats and targeting options, you can create highly effective campaigns that are placed in front of your ideal customers.
Consider using TikTok’s “In-Feed Ads” to create short videos that appear in users feeds as they scroll through the app. You can also use “TopView Ads” to display your brand’s content as soon as users open the app. And don’t forget to use TikTok’s advanced targeting options to reach users based on their interests, demographics and behaviors.
Tip #5: Create Engaging and Entertaining Content
At the end of the day, TikTok is all about fun! If you want to get new customers, you need to create videos that are both engaging and informative. Use humor, music and visual effects to capture your audience’s attention. Don’t forget to keep your videos short and to the point.
For example, if you’re selling kitchen gadgets, create a short video showing how to use your product to make a delicious recipe for a family. This kind of content is shareable, relatable and is more likely to convert viewers into customers.
Final Thoughts
TikTok is a powerful platform for businesses looking to snatch up new buyers. By understanding your audience, using hashtags strategically, partnering with influencers, using TikTok ads, and creating entertaining content you’ll be able to reach a huge audience and grow your business. So what are you waiting for? Start creating now!